# QA — 02-natiscart-REBUILT (stage: join) 3 fatal, 3 major, 0 minor, 0 cosmetic (cosmetic = a viewer cannot see it at full speed) | At | Kind | Severity | Notice | What | |---|---|---|---|---| | 0.0s | wrong-product | fatal | 3 | The presented deodorant has incorrect branding: the reference 'doe' logo is distorted to an unrecognizable wrong mark, and all lower label text is garbled and does not match the reference product. This is a centre-frame focused hero product shot. This wrong product branding persists on every appearance of the bottle through the whole video. | | 1.0s | hands | fatal | 3 | The woman performs the underarm deodorant application rubbing motion while holding no product at all in her hand; this is the core demonstration shot of the ad. | | 19.0s | sell | fatal | 3 | The product is never shown actually making contact with the underarm during the on-camera application demonstration; it is held just away from the skin with no visible transfer or contact. | | 8.0s | physics | major | 3 | An incorrectly placed floating inset clip of a foreign underarm appears overlayed on the left edge of the frame, overlapping the main shot, fully visible and distracting. | | 10.7s | speech | major | ? | brand said as "do" instead of "Doe" | | 52.5s | continuity | major | 2 | When removing the deodorant cap, the cap does not appear properly held in the hand; it floats detached mid-air while the hand motion plays. | ## What the video says Let me know why it took the girls 30 freaking years to figure out how to lighten dark armpits without paying $2,000 for a procedure. There you go. I was scrubbing at my armpits to try and get rid of that stain. That's not going to do anything. If you're using harsh foliant daily, you're not going to fade your dark armpits. So the fact that they finally stuck kojic acid and turmeric in a detodorant by the same celebrity brand that's always sold out on here. So no wonder it sold out three days after long. After seeing the reviews of how good it lightened, I was expecting it to smell like shit. But if you are a vanilla girl, this really smells like the most luxurious Caribbean, like Bora Bora rich bitch. Because of that, though, literally all of TikTok decided to sell this out. They just restocked them. when you get two. So they're literally flying off the freaking shelves like crazy. Look how freaking cute it is. So running the promo, this, this is your sign to run. ## The reviewer, in full ``` [ {"t": 1.0, "kind": "hands", "notice": 3, "severity": "fatal", "what": "The woman performs the underarm deodorant application rubbing motion while holding no product at all in her hand; this is the core demonstration shot of the ad."}, {"t": 0.0, "kind": "wrong-product", "notice": 3, "severity": "fatal", "what": "The presented deodorant has incorrect branding: the reference 'doe' logo is distorted to an unrecognizable wrong mark, and all lower label text is garbled and does not match the reference product. This is a centre-frame focused hero product shot. This wrong product branding persists on every appearance of the bottle through the whole video."}, {"t": 8.0, "kind": "physics", "notice": 3, "severity": "major", "what": "An incorrectly placed floating inset clip of a foreign underarm appears overlayed on the left edge of the frame, overlapping the main shot, fully visible and distracting."}, {"t": 52.5, "kind": "continuity", "notice": 2, "severity": "major", "what": "When removing the deodorant cap, the cap does not appear properly held in the hand; it floats detached mid-air while the hand motion plays."}, {"t": 19.0, "kind": "sell", "notice": 3, "severity": "fatal", "what": "The product is never shown actually making contact with the underarm during the on-camera application demonstration; it is held just away from the skin with no visible transfer or contact."} ] ```